W London is a hotel in London just off Leicester Square. It is a member of the W Hotels chain and is described as ‘hip’ and ‘contemporary’. I’ve personally never stayed there so I can’t comment as to its quality. I can however say that there are usually guys standing around by that large W structure who look pretty much like any bouncers you’d find outside a club in London – not quite sure if the hotel was actually going for such a look. So if you’ve passed by it and thought it was some club or bar or even member’s only venue, you’re not alone.